Alyssa is a seasoned lifecycle marketing leader with over 10 years of expertise in crafting end-to-end customer journeys from acquisition to retention across various dynamic sectors such as SaaS, B2B, and e-commerce. Her deep knowledge of customer engagement strategies enables her to drive conversion, usage, and adoption. Alyssa is passionate about helping startups and small businesses achieve growth by implementing effective go-to-market strategies that generate revenue and foster usage and adoption.