Over the past ten years, Bobby has managed 12+ GTM launches and crafted value-driven positioning for software businesses and their solutions. Additionally, he has created demand gen programs, targeted content strategies, sales enablement courses, segmented buyer personas, business developments initiatives, and customer feedback programs.
Recently, as a Product Marketing Consultant at Twelve Labs, Bobby developed differentiated messaging for a multi-modal AI video understanding solution covering three verticals. At Spot by NetApp, he oversaw the launch of five new CloudOps products and several major feature releases, which required cross-functional collaboration with sales, channel partners, customer success, and demand generation.
During his career, he has managed in-house and overseas teams across multiple areas, including copy and content writing, drip and nurture email campaigns, event strategy as a conference sponsor, Google and Facebook Ads, UI/UX design and refinement, and conversion rate optimization, among other tasks.
