James is a seasoned B2B marketing leader with extensive experience in digital marketing, demand generation, and marketing operations. He has worked for technology and SaaS start-ups, including recent experience with fintech, transportation software, and marketing software companies. Additionally, we spent time at a leading global IT distributor, helping start their digital marketing team.
James excels in understanding customer journeys and the GTM paths for start-ups, including identifying the gaps in demand generation & capture strategies. He is passionate about helping startups achieve their goals and grow their business through effective marketing/sales alignment and creating effective revenue generating programs. A few of his specialized focuses include: Performance marketing (hands-on operating experience across paid platforms), developing integrated campaign strategies that align marketing and sales, and uncovering hidden opportunities to optimize marketing spend through analysis and reporting.
